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These are my weekly letters

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In an AI world, your competitors are going silent. Here's how you get louder
Jul 03, 2025

In an AI world, your competitors are going silent. Here's how you get louder

Lawyers stand out in an AI world by consistently answering the questions their clients actually ask. Content is still king, and lawyers who focus on providing real answers become the trusted sources AI cites when clients need legal guidance. Let's get into it ๐ŸŽ‰

Adam Elend
Adam Elend
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Is Your Firm Invisible to AI?
Jun 25, 2025

Is Your Firm Invisible to AI?

Today's edition is all about Answer Engine Optimization - the art of getting seen, cited, and referred by AI. We'll talk about what AEO is, why it is going to be critical for your firm, and how it works. We'll close with some easy steps you can take to start improving your AEO today. Let's get to it ๐ŸŽ‰

Adam Elend
Adam Elend
AI + content for lawyers and legal marketers

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